Research That Rings True For Business

We’ve been looking at how we drive new business – how we plan next year’s marketing and what works best. And that means we’ve looked at everything. For example, how do people decide which company or service supplier to use? Recommendation, naturally, and reviews, but...

ethical fashion

Ethics Come At A Price

Check out any big business’s website and it’s a fair bet that they will have a page that announces their sustainability and ethical policies. There is no doubt that business ethics continue to be a hot topic . But what does it actually mean? Technically, it...

And the winner is…

Well, just about anyone and everyone, it seems. Perhaps people who don’t even exist are winners too. Forgive the cynicism, but we were recently approached by the US Trade & Commerce Institute who told us we had won an award – a United Kingdom Excellence in...

Wimbledon Winners, Wimbledon Losers

It’s that time of the year again, when the tennis courts across the parks of the UK are suddenly teeming with life. Two weeks ago there wasn’t a single budding Maria Sharapova or Serena Williams to be seen, now you can’t get a court for...

Wellness

Is size in the eye of the beholder?

We are watching with interest a case that is currently before the European Court of Justice: a Danish childcare worker has lodged a claim of discrimination on the grounds that he was sacked for being fat. The test case throws up the question of whether...

Sport uniforms

Troubles in the World Cup kit bag

The World Cup hasn’t even started yet and already there’s been a hoo-hah about the kits. Kits, of course, are uniforms by another name, and should convey as much as possible about the brand values of the team and their intentions in the tournament. Which is...

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