Fashionizer created staff uniforms for the award-winning Hélène Darroze Restaurant at The Connaught, the iconic Coburg Bar and for in-room dining services. The brief was to design the hotel uniforms in line with the heritage of The Connaught. This meant blending traditional and contemporary values while maintaining the individuality of each service area.
The overall design concept reflects The Connaught’s status as a destination hotel in the heart of one of London’s most exclusive and fashionable districts, Mayfair. The colour palette for the bespoke uniforms is deep blue, charcoal and black, with accents to mirror the colours of the interiors. For the female staff we designed glamorous hostess dresses in satin and matt black. For the male staff we created deep blue velvet jackets, completed with classic tailoring in quality English grey wool.
The Connaught management challenged us to achieve a balance between tradition and modernity. In addition we had to ensure that the uniforms fitted the practical demands of running a busy London hotel. We feel we have been successful in answering all aspects of this complex uniform brief.