Fashionizer / FOUR SEASONS RESORT DUBAI AT JUMEIRAH BEACH

FOUR SEASONS RESORT DUBAI AT JUMEIRAH BEACH

The Project

In 2014 Four Seasons invited Fashionizer to design and supply uniforms for the new opening of Four Seasons Resort Dubai at Jumeirah Beach. The glamorous hotel and resort embraces the dynamism of Dubai while reflecting the calm sophistication of its luxury seaside setting.

Our brief was to provide stylish yet practical uniforms for 550 staff. As a global resort, Four Seasons Dubai recruits worldwide. It was therefore seeking a supplier who could design and fit uniforms for a wide variety of nationalities and body shapes.

Fashionizer’s Solution

The bespoke uniforms include outfits for doorman, concierge and front-of-house to four different restaurant concepts. In addition Fashionizer designed uniforms for the roof-top nightclub, housekeeping, pool and beach. As well as the colour palette of the property, Fashionizer also had to consider the climatic conditions in Dubai. This influenced the choice of fabrics. The result was uniforms that put image at the forefront. At the same time, they addressed the character and specific requirements of each department. We took our high service standards a step further to include onsite fitting and alteration of uniforms for all the 550 staff in Dubai.
Fashionizer delivered the full programme in 2014. We continue to work with the hotel on updating and refreshing the uniforms on a rolling programme.

“Debbie and her team are driven, hands on, engaged and dually focused on quality and budget. They challenge the process and ask smart questions and are on top of the follow-up and detail required to drive the processes forwards. We have ended up with some chic and creative uniforms. It has been a great and positive experience to partner with Debbie and the team at Fashionizer to achieve this result.”

Simon P Casson, President Four Seasons Resorts EMEA

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